MKT501: 2012

Tuesday, 10 July 2012

50% Assessment marks

		Test			Assignment/Lab/Attendance/Fieldwork/etc.
		Weightage		Percentage	Weightage of each item					Percentage	Total on going
		10.00	10.00	(%)	10.00	5.00	15.00	(%)	Assessment
		Full Mark			Full Mark
		60.00	150.00	20.00	100	5	15	30.00	50.00
		Test 1	Test 2		Assign 1	A & P	GroupP
1	2011426526	45.00	126.00	15.90	59	5	12	22.90	38.80
2	2011826384	44.00	115.00	15.00	58	5	12.5	23.30	38.30
3	2011894196	40.00	131.00	15.40	58	5	12.5	23.30	38.70
4	2010415548	45.50	120.00	15.58	60	5	12.5	23.50	39.08
5	2011235702	34.50	134.00	14.68	60	5	12	23.00	37.68
6	2010874258	38.50	124.00	14.68	61	5	12.5	23.60	38.28
7	2011432856	33.00	128.00	14.03	60	5	13	24.00	38.03
8	2010242472	30.00	122.00	13.13	60	5	12.5	23.50	36.63
9	2010601368	38.00	120.00	14.33	58	5	13.5	24.30	38.63
10	2011820356	33.50	125.00	13.92	60	5	12.5	23.50	37.42
11	2011860408	36.50	135.00	15.08	65	5	13	24.50	39.58
12	2011655334	30.00	134.00	13.93	60	5	12	23.00	36.93
13	2011802594	43.00	110.00	14.50	58	5	12	22.80	37.30
14	2010205124	43.00	130.00	15.83	60	5	12.5	23.50	39.33
15	2011837216	34.00	134.00	14.60	60	5	12.5	23.50	38.10
16	2011271554	38.50	126.00	14.82	60	5	12.5	23.50	38.32
17	2011888978	33.50	127.00	14.05	62	5	12.5	23.70	37.75
18	2011821106	30.00	131.00	13.73	63	5	12.5	23.80	37.53
19	2011891492	41.50	122.00	15.05	62	5	13	24.20	39.25
20	2011557495	31.50	122.00	13.38	60	5	12.5	23.50	36.88
21	2010842508	42.00	132.00	15.80	62	5	13.5	24.70	40.50
22	2010890796	39.50	128.00	15.12	61	5	12.5	23.60	38.72
23	2010254584	52.50	132.00	17.55	61	5	13.5	24.60	42.15
24	2010285352	46.00	130.00	16.33	63	5	13.5	24.80	41.13
25	2010452398	41.50	128.00	15.45	62	5	12	23.20	38.65
26	2010647934	37.50	115.00	13.92	63	5	12.5	23.80	37.72
27	2010648226	30.00	119.00	12.93	62	5	12.5	23.70	36.63
28	2010226988	35.00	130.00	14.50	62	5	12.5	23.70	38.20
29	2011874432	50.50	120.00	16.42	58	5	12	22.80	39.22
30	2011687892	30.00	132.00	13.80	61	5	12	23.10	36.90
31	2011826516	41.00	131.00	15.57	62	5	12.5	23.70	39.27

	60.00	150.00	20.00	100.00	5.00	15.00	30.00	50.00	50%	100.00
	Test 1	Test 2		Assign 1	A & P	GroupP
2011218718	47.00	134.00	16.77	63	5	13	24.30	41.07	0	41.07
2011213332	30.50	125.00	13.42	61	5	13	24.10	37.52	0.	37.52

Monday, 9 July 2012

Gambar 501: petang presentation di AUDI2

Ketawa riang selepas membuat pebentangan..

AYU SEDANG MEMBENTANG ..

Apa yang menggelikan sangat..?

Thursday, 28 June 2012

MKT501

Test

Assignment/Lab/Attendance/Fieldwork/etc.

Weightage

Percentage

Weightage of each item

Percentage

Total on going

0.00

(%)

0.00

(%)

Assessment

Full Mark

0.00

20.00

30.00

50.00

Test 1

Test 2

Assign 1

Assign 2

Assign 3

2011426526

AHMAD BADRUL HISYAM BIN OMAR

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2011826384

AHMAD BASIRUN BIN ABDUL RASHID

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2011894196

AHMAD RAZMI BIN ABDUL MANAN

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2010415548

AINIL IDZATY BINTI MOHAMED ANWAR

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2011235702

AIZUDDIN ARIF BIN ABDUL GHANI

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2010874258

ASYRAF IKHMAL BIN ZULKIFLI

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2011432856

CHE ZULKHAIRI ISWANDI B CHE HAMID

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2010242472

FAZLINARULZAIHA BINTI HAROON @ HARUN

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2010601368

HALIMATULSAADIAH BINTI HALIM

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2011820356

HAMZAH BIN MOHAMED

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2011860408

LOKMAN BIN MOHAMAD

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2011655334

MD AZHARULZAMAN BIN MOHAMED SAID

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2011802594

MIMI SUZAINI BINTI MOHAMED

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2010205124

MOHD HAFIZ BIN CHEK ROMLI

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2011837216

MOHD HANIFF BIN RAMLI

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2011271554

MOHD KHAIDIR B MOHD NOR

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2011888978

MOHD SHAH FITRI BIN ZOLKAPLI

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2011821106

MOHD SUFIAN BIN SARIF

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2011891492

MUHAMAD NASRULRAHMAN B CHE KAR

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2011557495

MUHAMMAD NABIL NAUFAL B MOHAMED NASIM

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2010842508

NUR AMALINA BINTI RAZALI

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2010890796

NUR ATIQAH BINTI NAJIB

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2010254584

NUR ATIQAH NABILAH BINTI JOHARI

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2010285352

NUR AZA FARAHIN BINTI AMIRRUDDIN

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2010452398

NUR FARHANA BINTI MOHD ZAILANI

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2010647934

NUR LIYANA AIFA BINTI MAHAMMAD ASRI

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2010648226

NURUL HALIMAH BINTI GHAZALI

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2010226988

SITI HAZIMAH BINTI AWAL UD-DIN

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2011874432

SYAIEDEEN BIN AWANG RANI

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2011687892

UMAR KHATTAB BIN JAMAL

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2011826516

WAN MOHAMAD FARID B WAN ABDUL MANAF

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Macam mana TEST dan assignment saya?

Saya tidak ghairah lagi menjalankan tugasan pensyarah. Kekecewaan terasa apabila menatap assignment pelajar di mana hasilnya adalah `cut and paste' dan secara lurus menyerupai assignment kawan yang lain atau menyerupai jawapan dalam teks. Kalau teks itu dipenuhi dengan contoh dari USA, maka itulah yang ternampak di assignment pelajar. Anjakan pemikiran dan kreativiti tidak terdapat pada jawapan. Apa yang harus saya lakukan bila berdepan dengan keadaan begini? Walaupun agak kecewa, tetapi di hati kecil ini mendoakan agar ketamadunan yang sebenar berlaku di mana rakyatnya kreatif, aktif, dan progresif, bebas dari meniru hasilan orang lain. Allahuakbar.

Saturday, 23 June 2012

Gambar

Thursday, 21 June 2012

Essay Q for TEST2

QUESTION 1

Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service.

a) Explain four (4) reasons for the growth of sales promotion.
b) What and discuss the three (3) forms of sales promotion. Relate with the tools that are being used.

QUESTION 2

a) Identify and list five (5) requirements for an effective segmentation.
b) Explain with examples of products four (4) bases for segmentation.

QUESTION 3

a) Describe , with examples, the three (3) main Vertical Marketing Systems (VMS) marketers can adopt.

b) Define Marketing Logistics. Using appropriate examples, explain four (4) functions of logistics.

c) What are the key functions peeformed by Channel members. Explain with examples any three of the
functions.

Wednesday, 20 June 2012

Ch1 MC for TEST2

Chapter 1 Marketing: Creating and Capturing Customer Value

1) All of the following are accurate descriptions of modern marketing, EXCEPT which one?

A) Marketing is the creation of value for customers.

B) Marketing is managing profitable customer relationships.

C) Selling and advertising are synonymous with marketing.

D) Marketing involves satisfying customers' needs.

E) Marketing is used by for-profit and not-for-profit organizations.

2) According to management guru Peter Drucker, "The aim of marketing is to ________."

A) create customer value

B) identify customer demands

C) make selling unnecessary

D) set realistic customer expectations

E) sell products

3) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.

A) Selling

B) Advertising

C) Bartering

D) Marketing

E) Negotiating

4) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?

A) the first two only

B) the first three only

C) the first four only

D) the last three only

E) the last four only

5) ________ are human needs as shaped by individual personality and culture.

A) Needs

B) Wants

C) Demands

D) Values

E) Exchanges

6) When backed by buying power, wants become ________.

A) social needs

B) demands

C) physical needs

D) self-esteem needs

E) exchanges

7) What do companies call a set of benefits that they promise to consumers to satisfy their needs?

A) market offering

B) value proposition

C) demand satisfaction

D) need proposition

E) evoked set

8) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?

A) selling myopia

B) marketing management

C) value proposition

D) marketing myopia

E) the product concept

9) ________ is the act of obtaining a desired object from someone by offering something in return.

A) A value proposition

B) Exchange

C) Bribery

D) Value creation

E) Donation

10) A(n) ________ is the set of actual and potential buyers of a product.

A) market

B) audience

C) group

D) segment

E) exchange

11) The art and science of choosing target markets and building profitable relationships with them is called ________.

A) marketing management

B) positioning

C) segmentation

D) selling

E) differentiation

12) Selecting which segments of a population of customers to serve is called ________.

A) market segmentation

B) positioning

C) customization

D) target marketing

E) managing the marketing effort

13) Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs?

A) a money-back guarantee

B) low pricing

C) good customer service

D) a value proposition

E) an attribute

14) Which of the following marketing management concepts is most likely to lead to marketing myopia?

A) customer-driven marketing

B) customer-driving marketing

C) social marketing

D) selling

E) production

15) The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.

A) product

B) production

C) customer

D) marketing

E) promotion

16) Which concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales?

A) marketing

B) production

C) product

D) selling

E) societal marketing

17) Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

A) product

B) production

C) selling

D) marketing

E) equity

18) According to the production concept, consumers will favor products that are ________ and ________.

A) satisfying; quality focused

B) advertised; affordable

C) in high demand; hard to find

D) segmented; convenient

E) available; affordable

19) Air Asia Airlines used the marketing concept in his successful organization. Having a customer department rather than a marketing department, as suggested by Kelleher, is an example of a(n) ________ perspective.

A) outside-in

B) external

C) inside-out

D) modern

E) traditional

20) Which of the following reflects the marketing concept philosophy?

A) "We don't have a marketing department; we have a customer department."

B) "We're in the business of making and selling superior products."

C) "We build them so you can buy them."

D) "When it's profits versus customers' needs, profits will always win out."

E) "You won't find a better deal anywhere."

21) The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________.

A) short-run costs and profits

B) short-run ethics

C) long-run welfare

D) immediate health

E) value propositions

22) Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being?

A) marketing

B) selling

C) product

D) societal marketing

E) equity

23) The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________.

A) human welfare

B) want satisfaction

C) company profits

D) short-run wants

E) long-term needs

24) The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

A) promotion mix

B) product mix

C) marketing mix

D) TQM

E) marketing effort

25) Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers.

A) personal assessment

B) rational expectations

C) accurate assessment

D) objective evaluation

E) emotional understanding

26) It is most accurate to say that customers buy from stores and firms that offer which of the following?

A) the highest value for the dollar

B) the highest customer-perceived value

C) the highest level of customer satisfaction

D) the most attractive company image

E) the most concern for society's interests

27) ________ is defined as the customer's evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers.

A) Customer equity

B) Customer satisfaction

C) Customer evangelism

D) Customer-perceived value

E) Marketing myopia

28) Which of the following best explains why consumers have greater power and control in today's marketplace?

A) The production concept and competition have lowered prices.

B) Implementation of the product concept has resulted in continually improving products.

C) Customer-driven marketing creates products and services that meet customers' future needs.

D) More companies are implementing social marketing and weighing long-term costs and benefits.

E) Through new communication technologies, customers have more access to information and more methods of sharing their opinions with other customers.

29) The final step in the marketing process is ________.

A) capturing value from customers

B) creating customer loyalty

C) creating customer lifetime value

D) understanding the marketplace

E) designing a customer-driven marketing strategy

30) The ultimate aim of customer relationship management is to produce ________.

A) customer equity

B) market share

C) sales volume

D) a reliable database

E) higher profit margins

31) Which of the following is currently the fastest-growing form of marketing?

A) consumer-generated marketing

B) online marketing

C) mass media marketing

D) social marketing

E) word-of-mouth marketing

32) Today almost every company, small and large, is affected in some way by which of the following?

A) the societal marketing concept

B) not-for-profit marketing

C) global competition

D) customer-generated marketing

E) caring capitalism