A POLITICIAN CAN MARKET HIMSELF USING MARKETING THEORIES. TRUE OR FALSE

Principles and practice of marketing

(mkt 501)

TITLE:

A POLITICIAN CAN MARKET HIMSELF USING MARKETING THEORIES. TRUE OR FALSE?

GROUP MEMBERS          : IMRAN B MUSTAPA

                                            : IZWAN B ISMAIL

                                            : WAN MOHD NORSAFIZU B WAN MOHD NOR

                                            : MOHAMAD SAHZERI B SA’AT

CLASS                               : AS227 4A

LECTURER                       : PROF HAMDAN B HASAN

DATE                                 : 21 FEBRUARY 2011          

A POLITICIAN CAN MARKET HIMSELF USING MARKETING THEORIES. TRUE

Introduction

           There a lot of definition of marketing. However it can focus upon customer orientation and satisfaction of customer needs. Besides that, Kotler also said marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Based on the above statement, the marketing is related to the politician who promoted himself to be selected as the best candidate to face an election. Politicians will be very hard to convince people sonny that may be the choice of the voters by Promising Promises and a variety of rewards if they are selected later.

 So, the concept of marketing is needed by politicians to promote themselves. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of good marketing is being able to communicate the benefits of the products to consumers so that they will choose the product over competitors' offerings. This will be done by a politician in which they will try to be as required by voters who will vote for them and the voters will benefit from the vote.

There a lot of factor why the politician need to market himself using marketing theories such as to analyze whether the people like them or not. Another factor is they can understand the strength and analyzing weakness himself. By using the marketing theories there have some effect to politicians during promoted themselves. The effect like people may know who is their leader in the area and in the country, a politician may selected by people through their behavior and characteristic and many more. So, marketing and politicians are intertwined with each other where they need each other so that the politicians are able to received by the public.

Factors of a politician market himself using marketing theories

             A politician can market himself using marketing theories because of the marketing not for market the product only but marketing is more than any other function. Firstly, politician should analysis the environment which should find the opportunities which mean find which the people like or not. Then, to avoiding the threat he should find the safety way to prevent from any problem when the voting day. Next, he should understanding the strength and analyzing weakness himself.

          Secondly, after analysis the politician should planning which mean marketing plans includes executive summary, analysis of current situation, objectives, targets and positioning, marketing mix, budget and control. For the executive summary the politician should tell the people in general are like a manifesto which the politician gives the explanation to the people. Then, analysis the current situation which is the environments of the politic is stable or not such as at Egypt the political not stable because of their president and the objectives of the planning. Next, target and positioning which mean the politician should target people such as the salesman target the customer to sell the product. The politician should have the budget to market himself because promotion need invest a lot of money for marketing.

           After that, the politician should implementation as a marketing effort to market himself which mean the implementation turned the plans into action activities. For example, the company plan what the product they want to sell and after that they implementation their planning. Then, the politician in this effort they have many challenges such as have some people do not like himself and some of the people like. Next, the politician should have the solution how to prevent the problem such as give the benefit to the people. For example, Prime Minister, Najib Tun Razak gives the incentive to the people to get the higher vote from the people.

        Lastly, the politician should control the marketing effort after the implementation. The control mean the politician control what their implementation before. For example, the company needs to control the process after the implementation. In the business the company need control many things such as people, process and others. It same the politician, they need control people in their area if have the problem because the politician is the leader. The leader should take care of the people below him to get reliable from the people. Besides that, this give the advantage to him to stay longer as the politician in the area.

Effect of a politician market himself using marketing theories.

             A politician can market himself using the marketing theories. It is a true statement that we can see the effect which a politician promotes himself to people. There are a lot of effects that we can identify through the marketing theories. First point of the effect is people may know who is their leader in the area and in the country. If the politicians not do so people may don’t know who is actually for their leader in the area. So it makes people difficult to make any suggestion for the growth and development of the area and people also may don’t know to whom they should tell about their problem if their area has problem. So by marketing theories politician can promote himself so that people around the area trust to him.

           Other than that politician also may often in people heart if they always try to market their self by get know about the problem of people around them. As a politician they should go through to the people so that people always make you as a role model. But to be a good a politician they must avoid doing something that might spoil their name. People always remember about their previous case if they have done something bad before this. So even a politician can market their self properly but with the case its quite hard for politician to get their trusting and win their heart back.

         The other point of the effect is a politician may selected by people through their behavior and characteristic. People may select a leader who has a good personality to act their leader. It can be seen obviously during the election. All the politicians trying to sell their self by marketing theories. They promote their self to get the winning in the election. They might do anything to attract people to select them as the leader. By the situation a politician may use the manifesto to get the people.

           Besides that a politician will be selected by the leader of government to hold the position in the cabinet. But to get the position a politician must use a good way and make sure that there have nothing of corruption or breach of trust during the selection. To lobby the prime minister is one of the way how to get the position but they should know the advantages and disadvantages if they use the way. They have to be aware so that people not misunderstanding to them. So by marketing theories it will give a lot of good effects to a politician to market their self to people and to the prime minister. If they does not promote their self it will make difficult to them to be more closer with the people and supreme council.

Conclusion

The marketing theories can be used not only to sell or promote products, but it can be used to politician market himself. A politician can market himself to peoples using this marketing theories and they can promote on their ability to lead peoples in an areas of gently. In marketing theories, a politician can promote himself same with business peoples to promote their products for sale. The business peoples must be convince the consumers or customers about the quality of their products. As well as a politician, he must convince the peoples about the his ability to lead and increase economic. Additionally, the various factors of a politician market himself using the marketing theories and any effects of a politician market himself using marketing theories. A politician market or promote himself using marketing theories can give effects to peoples may know who is their leader in the area and in the country. Beside that, this situation also can give goods effects to economy in country and peace and prosperity of the country. So, as a conclusion the statement a politician can market himself using marketing theories is this statement is true and appropriate. This statement has been proved due to various factors and it also gives the goods impression to all.