Tuesday 17 April 2012

Strictly an individual assignment

Bagus sangat ke Colgate ini? A very simple remark but the answer or the response or the discussion is not that forthcoming. Or see it in another angle of the product and ask this question - how come a culture play an important role in the acceptance of colgate or another product for that matter? A simple remark but when comes to a written answer or a discussion in class I see and I sense the ability and skill of students are at a level so frustrating despite the development of ipad, iphone, computer and the internet. It seems I am the only human in the class who is so concerned about what is happening to this world. Lecture bagai nak mati, tetapi apabila peperiksaan akhir tiba, jawapan yang diterima seolah-olah pelajar berada sangat jauh dari tahap kebolehan yang diharapkan oleh scenario persaingan dunia perniagaan terkini. If a student does not have the skill of critical thinking, critical expression, and critical writing, then they can be an easy prey to the competitivenss of today's cruel world. Everything now seems to be more scientific, systematic, creative and less of an art. To know anything in depth and be knowledgeable is a requirement to being a success physically and mentally. I just can't imagine in trying to get and gain something, the lecturer's presence at his office has not become a part of student's learning equation.


Given what I have said, I am assigning each and everyone of you to write something on the influence and roles of the environmental factors and consumer behaviour pertaining to any 5 products of your choice. Any existence of a product or service shall not be taken for granted. The succes or failure can be attributed to elements found in the marketing environment both micro and macro. Your task is to back tracked the product to the environment and in the final analysis able to explain why the product or service is well accepted by the customers nationally and globally, or knowing the environmental factors can give you the idea in explaining why certain products fail in the market place.


Since the assignment is strictly individual, I expect no two assignments are similar. The time given for this assignment is three weeks (7 May 2012, week two after term break) after which I am no longer responsible for any late submission. Please have it done in two copies, one for me and the other for your own keeping.


Since the assignment is strictly individual, there is no single format imposed in doing the assignment except I want it typed and of course it should be original. Source of referencing should be mentioned. How? Again it is a matter of individual ability and skill in the presentation of it in writing.


Good luck and do ask if you need a clearer picture on what you are supposed to do.

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