Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service.
a) Explain four (4) reasons for the growth of sales promotion.
b) What and discuss the three (3) forms of sales promotion. Relate with the tools that are being used.
QUESTION 2
a) Identify and list five (5) requirements for an effective segmentation.
b) Explain with examples of products four (4) bases for segmentation.
QUESTION 3
a) Describe , with examples, the three (3) main Vertical Marketing Systems (VMS) marketers can adopt.
b) Define Marketing Logistics. Using appropriate examples, explain four (4) functions of logistics.
c) What are the key functions peeformed by Channel members. Explain with examples any three of the
functions.
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